Supermarkets polish lentils with synthetic mineral oil, store stone-ground wheat flour until its germ oxidizes, and mark up dry groceries by 20%. ASSAL pools whole housing societies in PCMC and Pune to kit unpolished, mill-fresh staples straight from the mandi into your doorstep crate every Saturday morning.
Click any cartoon character below to hear their story in their own words!
Grows authentic Maval Indrayani paddy, Latur unpolished pulses & Karad bold peanuts.
Stone-grounds fresh wheat & cold-presses oil within <48 hours. Never touches synthetic mineral oil or yellow dye.
Picks up sealed 30 kg master bales on Friday. Tests moisture (<11.8%) and dispatches Saturday morning tempo runs.
Saturday 8:30 AM doorstep crate delivery. Saves 18–22% (₹550/mo) with living grain enzymes intact.
Farmer ➔ Local Mandi Broker ➔ Secondary Wholesaler ➔ Factory Polisher (Castor Oil & Yellow Dye) ➔ Central Supermarket Warehouse (Months of storage & rodent traps) ➔ AC Mall Shelf Markup ➔ You pay +22% more for dead grains.
Farmer ➔ Local Mill (<48hr Fresh Grind, Unpolished) ➔ ASSAL Zero-Warehouse Crate Drop ➔ Saturday Elevator Run ➔ You save ₹550/month and eat 100% pure living nutrition.
From Gultekdi APMC Market Yard directly to your society elevator in 3 clean steps.
Flats in your society add their monthly 20.1 kg staple kit or individual packs to your building pool link before Wednesday 9:00 PM. No individual delivery fees or surge pricing.
On Friday afternoon, ASSAL consolidates whole 30 kg master bales directly from licensed super-stockists at Gultekdi APMC and fresh chakki mills in Chakan. Zero warehouse aging.
A chartered electric/Bolero tempo arrives at your society gate at 8:30 AM. Uniformed runners trolley the sealed food-grade crates right to your flat door. Pay via UPI or Cash on delivery.
What 20.1 kg of unpolished monthly staples actually gives a family of four.
6-month aged paddy, freshly dehusked. Zero talc or liquid glucose coating.
Tur, Moong, Chana & Masoor. Unpolished split pulses delivering balanced amino acids.
Maharashtra's core superfood. High dietary fiber, rich plant proteins and healthy fats.
Matki, Green Moong, Harbhara. Sprout-ready whole grains for high bioavailability.
We adhere strictly to statutory FSSAI Chapter 2.4 standards at Friday APMC collection and verify every lot before packing.
Every grain sack is tested with a digital moisture probe. Grains must register between 10.5% and 11.8% moisture (well below the 14% ceiling) to prevent mold, fungal aflatoxins, and weight adulteration.
Target: <11.8% MoistureWe inspect 100g sample trays from every rice and dal sack. Damaged or broken grains must remain strictly under 0.5% (compared to 8–12% allowed in economy commercial brands).
Target: <0.5% Broken GrainDal is submerged in warm distilled water. Commercial lentils turn water murky or oily due to dye and mineral oil polish. ASSAL unpolished pulses leave water completely clear with zero oily film.
Target: Zero Synthetic FilmCooking oils must have an acid value below 0.8% and test 100% negative for argemone oil adulteration. Cold-filtered and wood-pressed lots carry verified manufacturer batch COA test reports.
Target: FFA <0.8% CertifiedCurrently active across Wakad, Pimple Saudagar, Baner, and Hinjewadi. If your society is outside our current route, submit your details below to unlock priority delivery for your building!
Honest investigations into how commercial food packaging alters your family's health.
When wheat is ground in a commercial chakki, wheat-germ oil naturally goes rancid within 15–20 days. To achieve a 3-month shelf life, industrial brands de-germ or chemically stabilize flour. Here is how fresh <48hr milling restores living enzymes.
Why does supermarket dal look like shiny plastic yellow beads? Learn about the water-oil-leather polish machines used in commercial mills to hide insect holes and water weight, and why unpolished dull dal is 10x healthier for gut bacteria.
Quick-commerce and e-grocery delivery apps spend ₹95 to ₹120 per 10-minute bike delivery in fuel, rider incentives, and dark store rent. See the mathematical breakdown of why Saturday building drop economics beat supermarkets.
We are housing society residents, agricultural traders, and logistics coordinators who refused to let our families eat 90-day-old supermarket grains.
Resident in PCMC. Leads weekly procurement at Gultekdi APMC Market Yard and oversees direct mill tie-ups in Chakan and Vadgaon Maval.
20+ years of wholesale grain trading experience. Inspects grain moisture, Sortex quality, and unpolished dal consistency on every master bale.
Our uniformed lift-trolley runners coordinate directly with society estate managers and security guards to ensure polite, fast doorstep delivery.
Society committee inquiries, bulk institutional wholesale, or purity verification inquiries.
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